Due to the pandemic, Tourism is probably the most impacted sector in terms of revenue. No one wants to travel around with the risk of infection, which is understandable.
To overcome those losses and to allow tourists to view Singapore as an attractive destination, the Singapore Tourism Board (STB) is moving forward with a Campaign involving South Korean dramas.
STB has signed a three-year Memorandum of Understanding on December 8 with Studio Dragon Corporation, a prominent South Korean drama production company, to allow the production of Korean dramas to take place at various locations in Singapore.
STB will be involved closely in an advisory role with the company during this time.